Simply Good Form Inc |Consulting, Training & Coaching
What does it cost when people don’t feel like they belong?
Simply Good Form is a human-centred consultancy founded by Cynthia Sweeney, helping individuals and organizations navigate change, leadership, and inclusion with courage, compassion, and clarity.
We help leaders build cultures of belonging through expert coaching, inclusive language training, and real human conversations— so your people feel seen, supported, and thrive.
Why This Matters
When people don’t feel safe or supported at work, organizations see real costs: turnover, burnout, absenteeism, and damaged culture. Inclusive leadership reduces risk and strengthens performance — without fear, confusion, or conflict.
26%
of Canadians report discrimination or unfair treatment
20-40%
Productivity loss linked to discrimination
Up to $30,674 to $100,000
to replace a single employee
How We Help
Certified leadership coaching and inclusive language training designed to build confidence, clarity, and belonging — at every level.
- Inclusive Leadership Coaching (1:1)
- Transgender Equity and Belonging Workshops
- Parent Coaching for Trans and Gender‑Creative Youth
- Workplace Language Confidence Sessions
- Policy & Culture Consultation
Who We Support
We work with:
- employee resource groups
- HR & people leaders
- executive teams
- parents and caregivers of transgender and gender‑creative children and teens
- educators and student services
Mission
To support those who are navigating personal and professional change through leadership coaching, workshops, mentorship and consultation.
To support our clients to lead authentically, and embed a collaborative culture across all levels of an organization.
Having launched in 2019 with a focus on ‘beyond binary,’ and transgender inclusion and belonging, our scope and services values the creation of brave spaces, where everyone has equitable opportunity to thrive.
Results You Can Measure
- reduced turnover costs
- increased psychological safety
- higher employee engagement
- stronger employer brand
- fewer conflict escalations
Proud member of…
Services
Workplace Training
Trauma-informed, interactive sessions to build awareness, disrupt bias, and foster inclusive culture at every level—from front-line teams to executive boards.
Leadership Coaching
Coaching is available in discreet, confidential formats. Transformational coaching for individuals, parents and teams navigating transition—at work, at home. Programming designed to unlock clarity and create aligned, meaningful change.
Speaking & Events
‘LGBTQ+ Business Advocate of the Year’ finalist — 2022 CGLCC National Business Awards.
Cynthia Sweeney is a sought-after keynote speaker on topics like inclusive leadership, gender identity, trans-inclusive parenting, and community-driven advocacy. Her talks inspire action, reflection, and connection.
Who We’ve Work With
What People Are Saying
★★★★★
“Thank you both for everything about last night. It was a resounding success, thanks to you. I hope you’re feeling fulfilled and proud. Your keynote was incredible.
Thanks for all your hard work on all the details. All of them!
Some things that have been said…include: ‘That was the best TDOV event ever,’ and ‘I have left a changed person.’”
Lindsay Swanson
EY
★★★★★
“It’s hard to focus on work after such a powerful and moving event! Your presentation was truly outstanding—thought-provoking, heartfelt, and impactful. Emma, you’ve left a lasting impression, and we are all so grateful for the inspiration you brought to this moment.
Thank you!”
Henrique Macedo
GE Vernova
★★★★★
“The folks at Simply Good Form provided our team with the tools needed to take the time and space to reflect on our part in creating more inclusive communities. The stories and personal insights shared created a relational experience and provided excellent jumping off points for us to continue discussions as a team. We feel supported knowing that SGF is there as we continue our equity and justice work as an organization.”
Meagan MacDonald (she/her)
Regional Coordinator, Lunenburg/Queens Community Links
★★★★★
Thank you so much and please pass on our thanks to your staff. The people present learned so much and were truly changed.
Jennifer Carey (she/her), M.Org.M, BHSc, RTR
Regional Manager of Provincial Services, Atlantic Canada, Canadian Association of Medical Radiation Technologists (CAMRT) Conference
Voices of the 21st Century: Unstoppable Women Standing Strong – Feb 2026
Books
Cynthia Sweeney is the author of a children’s picture and an inspiring new non-fiction featuring unstoppable women leading change from around the world. Be part of the journey and learn more.
Resources and Blog
