Updated: Sep 19, 2018
It's all about embracing your inner truth! Lush's revolutionary campaign puts Trans rights in the spotlight.
Here's one of their videos featuring transgender people sharing their story.
On Thursday, the U.K.-based cosmetics brand kicked off its two-week #TransRightsAreHumanRights effort, replacing all products from the windows of its 250 North American stores with quotes from transgender employees explaining what their identity means to them in 2018.
At the same time, the company also unveiled a pink and blue “Inner Truth” bath melt. All sales of “Inner Truth” (which retail for $6) will be donated to transgender rights advocacy groups, including the National Center for Transgender Equality and the Canadian Centre for Gender and Sexual Diversity.
Read more in the Huffington Post.
He added, “There is strength in solidarity and in representation, and that’s exactly what I want this campaign to provide for trans people who need that helping hand, that nod of acceptance. We are here.”